Did you know you can predict your newborn's mood and temperature based on his skin colour? Because his skin is so thin, you know he's cranky when it turns red and blotchy, or he's chilly when his hands and feet are a little bluish. With skin that sensitive, you'll want to keep his clothes super soft and free of irritating fragrances.

ATTITUDE's Sensitive Skin Natural Baby Fabric Softener is a worry-free way to keep his clothes as huggable as he is, using plant- and mineral-based, efficient and hypoallergenic ingredients. To be sure, we got it dermatologist tested and certified by the National Eczema Association!Formulations can be optimized and ingredients may vary.