Indu is a leading business transformation expert in the use, the nation that has earned an indisputable position on the world map. The title is a tribute to its national anthem and reflects the nation's spirit - to build and work. The book adopts a trifold approach to weave a delightful story on business excellence, bringing out the salient features that define corporate success. , Indu discusses their best practices, business frameworks shared during ebm benchmarking club sessions supported by industry-2018-2018 and case studies from her consultancy spanning over 25 years - a defining period of transformation that catapulted the UAE to roaring success.